Discover the interview with Flora Wengerow, Executive Director of the Orisha Retail Chains Business Unit
What are the main new developments, trends and innovations in your sector of activity?
In this tense economic and ecological context, we have noticed the rapid acceleration of rental, workshop-repair and second-hand processes among our customers. Indeed, the mode of consumption is becoming more and more eco-responsible, “re-use” oriented, circular economy, green! Thanks to our agile, modern and omnichannel unified commerce platform, we were able to easily respond to this new mode of consumption which we will present on our stand F049 and with a customer testimonial!The digitalization of points of sale, having stock in the right place at the right time, having the right targeting information about my customer allowing the sale to be adapted, putting AI at the service of these actions are also all trends that continue to grow. grow within Retail brands and which are at the heart of our strategy.
What are the characteristics of your solution, who is it aimed at?
We offer an all-in-one web solution, adaptable to all devices, real-time and completely centralized in the cloud. It allows complete management of the customer journey: sales, omnichannel orders, loyalty management, promotions, customers, inventory management, reporting, second hand, rental, workshop... with accurate and centralized information.Our software also makes it possible to create hybrid checkouts which, at the choice of store users, can become “self check out” (SCO) checkouts, terminals, traditional checkouts, sales tablets, etc.
Coupled with modern API connectors and integrated in real time into the retailer's digital ecosystem, our solution offers an even richer range of functionalities.