Paris Retail Week - Guided Tours
Paris Retail Week offers you Innovation Tours, guided tours of the show to discover exhibitors' new products according to several themes.
The Innovation Tours at Paris Retail Week are back this year, in partnership with Univers Retail, an independent consulting firm specializing in management and operational strategy. These exhibition tours allow participants with a VIP or VIP RETAILER pass to discover the latest innovations in connected commerce and meet selected exhibitors through routes organized around current and future business challenges in the sector. Don't wait any longer, book your pass and join the Innovation Tours!
The Human & Smart in-store challenge
The human being must be (put back) at the centre of both the customer experience and the employee experience. The role of the sales assistant is key, and his or her access to information is essential to ensure an authentic, personalised customer experience. The customer journey also needs to be rethought, incorporating digital optimisation: augmented reality, M-commerce, social commerce, digital tools to develop the sales force, etc. The challenge is to find the right balance between people and technology.
AI at the service of Retail
The scope for optimisation using AI seems almost infinite. Overall, investment is expected to improve the performance of supply (predicting demand, managing and optimising stocks, improving product traceability, optimising prices) and the performance of sales channels (security of payment methods, secur-AI-tail, customer service, (E)-Merchandising).
Retail Media
This new digital wave has created a goldmine of first-party data from retailers for brands, enabling them to offer consumers an ultra-personalised experience. Collecting, sorting and segmenting this data is the prerequisite. Developing and monitoring on-site, off-site and in-store strategies is then the key to delivering the right product to the right place at the right time.
Streamlining the customer journey
Every retailer has the same objectives: higher customer satisfaction, increased loyalty and positive recommendations. The prerequisite is a frictionless omnichannel customer journey, and several optimisations are needed to ensure that browsing is easy, intuitive and enjoyable: better adapted payment methods and processes, CRM/CDP for unified customer data and a fluid, personalised experience, automated customer service processes and feedback for effective assistance and, ultimately, continuous improvement.
Enchanting your point of sale
To improve the performance of the point of sale, it is important to make it attractive through the layout, fittings and equipment: customer flow and signage, space and decoration, visual merchandising, furniture, etc. A good layout attracts customers while enhancing the value of the space and products and creating a unique customer experience.
An eco-responsible Supply Chain
The Supply Chain is an essential link in the chain of operational excellence, and plays a major role in today's ecological challenges, whether it's improving lead times, processing and tracking deliveries, managing supplies, return activities or the second life of products. The supply chain must therefore be virtuous and responsible.
Dedicated to Vip Retailers
A ‘Best Of’ trail of exhibitors on our themes : Smart-in-Store, AI, Retail Media, the customer journey, enchantment at the point of sale, eco-responsible supply chain, etc.