Exhibitor testimonials - Lemonway

What are the main new developments, trends, and innovations in your industry?

**2023 confirms the now predominant role of marketplaces in the e-commerce sector. More than 60% of online sales transactions* are conducted via marketplaces. This percentage confirms that this model meets consumer expectations. The reasons? A broader range of offerings, additional services, and secure and diverse payment options.**

These marketplaces operate in a constantly evolving regulatory environment (with a new Payment Services Directive, DSP3, introduced in June 2023) that they must comply with, while also addressing strong demands for innovation from their clients.

In this context, we observe the following trends:

• A growing demand for richer "Pay-In" options. Beyond traditional payment methods (cards), marketplaces need to expand their payment offerings: PayPal, Buy Now Pay Later, Apple/Google Pay, among others.

• Managing "circularity." Buyers are increasingly willing to purchase second-hand products and to resell them. Platforms must rethink their models to embrace this demand.

• An increased need for regulatory support. The obligation to perform KYC on sellers, as well as to escrow held funds, must be integrated into the process and expertly managed by payment service providers.

Lemonway remains highly attentive to these developments and adapts its offerings accordingly. In 2023, we enhanced our payment offerings (PayPal & BNPL) and will continue to do so in 2024 (Apple Pay). We are also continually strengthening our regulatory offerings with a fast and user-friendly KYC process.

*2023 Global Online Marketplaces report / Digital Commerce 360

 

What are the characteristics of your solution, and who is it intended for?

 

In a highly competitive and constantly evolving environment, marketplaces must offer features that meet the expectations of their clients and merchants. Lemonway stands out by offering a modular, secure, and scalable payment solution specifically designed for marketplaces, covering the entire payment process, from collection to disbursement:**

**Pay-In:** Simplified payment to facilitate transactions.

**Identification:** Frictionless merchant onboarding, accelerating their integration.

**Wallets:** A secure payment experience for maximum peace of mind.

**Pay-Out:** Fast disbursement for better merchant satisfaction.

**Dashboard:** Real-time monitoring and management for efficient operation.

**Plugins:** Seamless integration with our API, simplifying technical processes.

 

As a trusted third party, we handle collection operations on behalf of third parties. As a reliable intermediary, we secure, optimize, and facilitate transactions on marketplaces while ensuring regulatory compliance. More than just a service provider, Lemonway is a true partner for operators, allowing them to focus on their core business while we ensure their platform's compliance and the quality of the payment experience.**

 

What will the Paris Retail Week event represent for your business this year?*

 

Paris Retail Week is the must-attend event for marketplace payment providers aiming to stay at the forefront of innovation and efficiency. This major event offers a unique platform to meet industry decision-makers and thought leaders, enabling the forging of strategic partnerships and the exploration of new business opportunities.