What are the main developments, trends and innovations in your sector?
We operate in the SEO industry. AI technology is at the heart of innovation in the sector. On the one hand, it makes content generation easier, but it also makes the entire SEO value chain more fluid. AI can be used to define content strategy, automate planning management, generate briefs for copywriters and analyse SEO performance to identify areas for improvement. Properly implemented, AI is a real catalyst for all digital SEO activity.
What are the features of your solution and who is it aimed at?
Incremys is a 360° SEO solution that centralises all digital teams around a single platform and workflow. The solution is based on personalised AI, which takes into account the brand's positioning, tone of voice, business data and any instructions sent to its AI assistant. Personalised AI intervenes throughout the SEO value chain to facilitate the work of teams and increase productivity. It can also be used to create hyper-personalised content on a very large scale, to generate all the product pages on an e-commerce site, for example. Our solution is aimed at any company looking to improve its SEO performance, whether in B2B or B2C. It is particularly appreciated in a multi-domain and multi-country context, as the platform enables the different teams to interact and share content with hot translation between each country.
Who will be representing Paris Retail Week for your business this year?
Our CEO, CTO, Head of Clients and Head of Sales will be present at PRW. We will be hosting a plenary session and 2 workshops to explain the impact of AI on digital transformation.
RETAILIGENCE is the theme chosen for the 2024 edition of the show : what does this mean for your company ??
RETAILIGENCE is at the heart of Incremys' value proposition. Our personalised AI boosts the capabilities of client teams and enables retailers to do things they couldn't do before. We are experiencing very strong growth in the e-commerce sector
